Hey everybody and welcome to #DigitalMarketingScript and today we’re going to talk about taking advantage of social trends for your content!

You don’t always have to remember or think of things to post. Sometimes, things just happen on the interwebs that makes it easy for you to create cool content. For example: taking advantage of social trends. What do I mean by this? Well let’s list them off!

Number one: an oldie but a goodie called the harden shake. This was a fun little thing that got people involved. If you did this at your business you probably got a lot of hits.

Number two: this is something that helped a nonprofit get a ton of money. The ice bucket challenge!

Number three is also an oldie but still relevant and used to this day is memes! Utilizing fun memes. Creating your own, doing throwback memes. What’s your favorite? Mine would be Success Kid! Utilizing memes are awesome and perfect on your social.

And last but not least is the latest trend of using GIFs! Asking a question and looking for answers in GIF format is really awesome right now. Posting a question such as, “How’s your day going? And tell me with a GIF!” is really great and gets a ton of engagement. Making the question pertaining to your work is also great and fun and can help you stand out from your competitors.


Thank you so much for reading the #DigitalMarketingScript and I want to know what social trend are you in to these days?