Hey everybody and welcome to #DigitalMarketingScript, I’m Carl Britton Jr and today we’re going to talk about what you may want to keep an eye on in the social media world for 2017.
Numero uno on this list: Snapchat. This is a platform that is going to continue to grow, it’s audience is only going to get larger and you need to be on it. The users are going to continue to widen. Right now, it’s still very young but it’s going to continue to get older. Your target market will end up on Snapchat. Develop that Snapchat account so you are prepared for the future and able to bring those users on.
Numero dos: live video. YouTube just added it, Facebook has it. This allows your customers, your patients to get an actual real time conversation, feeling, love, with you. You can show behind the scenes, you can show your process, you can share information, tell people why you’re amazing. Live video is huge right now. It allows your social media users to be your audience and become an actual part of your day.
Next up on this list is A.R. and V.R. These are emerging technologies that still have a lot of work but if you are on the front side of this, you stand to profit greatly from this. We’re still in the research phase here of how we can utilize it for our clients. While it may not be something you want to get in on right now, these are things to keep an eye on.
Last and most important on this list is paid content. It is so vital to your social media that you pay for ads. Youtube ads, Facebook ads, instagram ads. These are all things that are going to make a huge impact in all of your marketing online.
Thank you so much for joining me today on the #DigitalMarketingScript, I’m Carl Britton Jr and I want to know what was the best social media platform for you last year? Let me know!
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