#DigitalMarketingScript Episode 25: Why Social Media Isn’t Free

Hey everybody and welcome to #DigitalMarketingScript, I’m Carl Britton Jr and today we’re going to talk about why social media is not free.

As a business owner, as a pharmacy owner, you have three options to do social media effectively. One, you can learn to do it yourself. Now time is money, that’s what they always say. You’re going to be taking away time from what you’re passionate about, what you love doing, to start social media, and you’re going to have to learn how to do it effectively. Make sure that you are willing to give that time to effectively manage your social media.

Number two, you’re either going to have to hire an employee for social media or add that to some other employee’s, an existing employee’s job description. The employee that you have to hire is going to need to understand and have experience in social media, that way it can be managed effectively. If you decide to go a different route and add that job description to an existing employee, then you need to make sure that you are offering effective high-quality training for that person, so they can learn how to do that. They need to know how to manage your social media from a business perspective. Most people, especially younger people, understand social media from a personal perspective.

Side note: please do not automatically make the youngest person in your business in charge of social media. Just because they know how to run an iPhone or an Android. They do not care as much about your business as you do.

The third thing that you can do is hire an actual marketing agency. The most important thing that you can do when hiring a marketing agency is make sure that they’re going to give you personalized service. That they’ll make sure that the graphics are personalized to you. That the content they post is personalized to you. That they are not sharing that content on 400 other pharmacy’s social media, or other small businesses social media. You want it to be personalized to your business, to your community and focused on your clientele.

Thank you so much for joining me today on the #DigitalMarketingScript and I want to know how you effectively manage your social media. Share with me! As always, feel free to ask me any questions!