How People Are Using Snapchat!
Like a lot of social media services, Snapchat was initially written off as another fad. Between December of 2015 to the end of May 2016, Snapchat has grown from 110 million users a day to over 150 million. That is huge and very significant. It has now surpassed Twitter, Instagram, WhatsApp and Facebook messenger daily users. A lot of marketers are uncertain of what to do with what they see as a fledgling service. Heck, some marketers just flat out ignore what a huge gold mine this can be.
The appeal of Snapchat is in the creativity of the content and the fact that content disappears in 10 seconds. This creativity and urgency are things marketers need to grasp by the horns. This is a platform that will give so much reach, one that will give you an audience you never even knew was out there.
So what is Snapchat? Snapchat is a video and photo messaging app which allows users to record and send “snaps” that are only viewable from 1 to 10 seconds before they are automatically deleted. It’s available for iOS and Android and was launched back in 2011 by two university students. As of June 2015, over 9,000 snaps are shared each second. I can guarantee you that number has doubled, if not more, then that since last summer. The typical age is from 18 to 34, with the numbers of users growing each day. Are you starting to see the possibilities?
Snapchat has made communicating more of a game, especially by letting people send and annotate their snaps. You can draw, have text on the image or use a variety of filters. Filters are how you will reach your audience. Filters are an image overlay that a user can choose to use on top of their snaps. Some filters are always available, such as one that shows how fast you’re driving or maybe it shows a banner in the top. Some filters, on the other hand, are only available in specific, pre-determined locations and this is how you will reach your audience. By creating your own filter, you can then choose a location for where that filter can be seen. By using a “geo-fence” you can have anyone inside of, let’s say, a school, be able to see and use your filter. Have a conference that you’re going to that you want to impress? A custom Snapchat filter will surely do the trick!
Even if your audience doesn’t fall in that demographic, it would give you a competitive advantage to get on now because Snapchat is becoming a vital part of global marketing strategies. In Their Face Marketing is proud to announce that we are now offering custom Snapchat filters for your business! Competitively priced and ready to help take your digital marketing to the next level! Contact us now for a free quote or watch our video explaining our Snapchat services below or by clicking here!